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More than 5000 entries on the history, culture and life of Britain (published in 1993 by Macmillan, now out of print)
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Bisto
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A base for gravy, sold from 1910 in powder form and more recently as granules, which owes its fame to a brilliant poster of 1919 by the illustrator Will Owen (1869–1957). He showed two young street urchins, a boy and a girl, passing an open door and smelling the aroma which drifts from a pie on a table inside; their ecstatic expressions were accompanied by the caption 'Ah! Bisto'. The Bisto Kids became a part of British tradition, and since 1983 two children have been chosen in an annual competition to impersonate the original Bisto Kids in charity events for the NSPCC. Bisto had originally been devised as a substance which would brown, season and thicken the meat juices in a roasting pan; its name was derived from the slogan 'Browns, Seasons, Thickens in One'.
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